Improving your website’s conversion rate is often a matter of a small tweak here and there. Each improvement may only add a bit to the conversion rate but taken together, you can easily double or triple your profits.
- Site Load Time – If your site is graphic intensive or otherwise slowed down, how many visitors are simply giving up and leaving? Make sure load time is minimal.
- Clear Navigation – Don’t confuse your visitors. You need to make sure the navigation is a simple and clear as possible.
- Focus On One Thing – What is it you want your visitor to do? That should be the focus of your page. If you want them to buy something, don’t give them a bunch of other options.
- Keep Clicks to a Minimum – The more hoops you put in front of your visitor, the lower your conversion rate will be. They should be able to get to the order page within 3 clicks at most.
- Minimal Information Required – The more information you ask for, the fewer the people who will fill out the form. If your item is downloadable, don’t ask for irrelevant information such as phone number or address.
- Make Sure It Works – Test every step along the sales process to ensure everything is running smoothly. If the potential customer gets an error, they will rarely return to try again
- Talk Benefits, Not Features – Your customer wants to know what’s in it for him. Tell him what he will get from the product.
- Evoke Emotion – People buy from emotions, not logic, unless it’s a necessity. Evoke the right emotions in your reader and they’ll buy.
- Social Proof – Use testimonials or proof every chance you get.
- Risk Reversal – One way to accomplish this is a great guarantee.