How can you learn from another’s mistakes’ to avoid the same disaster and still come out ahead in the process? Learn what to avoid in your own marketing campaign and profit from the success rather than be forgotten as the others have. Who is your target audience? Are you keeping records so you know the…
Which is best? SEO or PPC? This has been an open debate for as long as the two have been around. The better question is “Which is best for your business?” and the answer will depend on many things. Both SEO and PPC are forms of online marketing so what is the difference? SEO tends…
Link building has evolved with time and knowing this is crucial to your website’s success. In order for link building to be effective you need to make sure you do things correctly. Before you start creating your campaign it is important that you optimize your website with your chosen keywords. Once your site is ready…
Pay per click is one of the many ways to get your business out there however if you aren’t careful you can easily spend more money than you need to. Knowing how to get more clicks for less money is essential. Depending on who you ask you are certain to be told various methods however…
There are certain jobs in the world that many people can do on their own without the help of a professional, but are you really willing to bet everything you have on a chance? Or would you rather hire someone that has experience in this field and not have received their expertise from inside a…
SEO is shorthand for search engine optimization. This is how you tell the search engines what your site is all about so they show your website in the results when people search. While the ranges of SEO techniques are beyond the scope of this article, there are a few things that you should definitely be…
In this internet age, an online presence is a necessity but you can’t simply throw up a website and expect a miracle to happen. To give your website the best chance of success, you will need to do some planning before you even buy a domain. You need to figure out the purpose of your…
Improving your website’s conversion rate is often a matter of a small tweak here and there. Each improvement may only add a bit to the conversion rate but taken together, you can easily double or triple your profits. Site Load Time – If your site is graphic intensive or otherwise slowed down, how many visitors…
There are two mindsets when it comes to investing in internet marketing. There are those who say you should wait until you start making money before putting any money into growing your business. There are others who say you should invest right away and shorten the learning curve so you can see success faster. Either…